I had this problem after applying firmware 2009-04-30. It counted to 03, then displayed F's. It applied correctly, 0 checksum errors, but wouldn't do anything. You then can't apply other firmwares, it gives an error along the lines of an unknown state.
I was able to get out of it though - when you first power the gauge up as soon as it starts to count up immediately apply the firmware dated 2008-02. Get the command ready and then hit enter immediately as soon as it starts counting - if you get the timing right it will start to apply the earlier firmware. Don't try the other 2009 one either - it did the same for me, stick with 2008.